Brand Guidelines

Our visual identity system. Consistent usage ensures Gekko is always recognizable and professional.

Logo

The Gekko logo combines a symbol mark with a wordmark. Always use the official assets.

G
gekko.one
Primary — Light Background
G
gekko.one
Primary — Dark Background
G
Symbol Mark
G
Mono Dark
G
Mono Light
G
App Icon

Usage Rules

Do

  • Use the official logo files without modification
  • Maintain minimum clear space of 1× symbol width around the logo
  • Use the monochrome variant when color isn't available
  • Place logo on clean, uncluttered backgrounds

Don't

  • Stretch, rotate, or distort the logo
  • Change the logo colors or gradient direction
  • Place the logo on busy or low-contrast backgrounds
  • Add effects like drop shadows or outlines

Color Palette

Our palette centers on emerald-to-teal gradients, supported by neutral grays and functional accent colors.

Primary Brand Colors

Emerald 800
#065f46
164 89% 20%
Emerald 700
#047857
162 83% 24%
Emerald 600
#059669
161 77% 31%
Emerald 500
#10b981
160 84% 39%
Teal 400
#2dd4bf
171 77% 50%

CTA Colors

CTA Primary
Primary actions
CTA Primary Hover
Hover state
CTA Secondary
Secondary actions
CTA Secondary Hover
Hover state

Neutral Palette

50
100
200
300
400
500
700
950

Functional Colors

Success
Positive outcomes
Warning
Caution states
Error
Errors & destructive
Info
Information

Gradients

All gradients flow from dark (left) to light (right). This is a core brand rule — never reverse the direction.

Text Gradient

Programmable Revenue

bg-gradient-to-r from-emerald-800 via-emerald-500 to-teal-400 bg-clip-text text-transparent

Background Gradient (CTA Sections)

Call to Action Section

Used for prominent CTA banners and hero sections

bg-gradient-to-r from-emerald-800 via-emerald-600 to-teal-500

Page Background Gradient

Page Background

Subtle vertical gradient from white to light gray

bg-gradient-to-b from-background to-secondary/20

Symbol / Icon Gradient

G
1
bg-gradient-to-br from-emerald-700 via-emerald-500 to-teal-400

Typography

We use Geist Sans as our primary typeface — clean, modern, and highly readable across all sizes.

Type Scale

9xl / 128pxAa
6xl / 60pxPage Headline
4xl / 36pxSection Headline
2xl / 24pxCard Title
xl / 20pxSubtitle / Lead text for descriptions
base / 16pxBody text — the default size for paragraphs and descriptions.
sm / 14pxSecondary text, captions, and metadata.
xs / 12pxLabels, badges, and fine print.

Font Weights

Gekko

Normal (400)

Body text

Gekko

Medium (500)

Nav items, labels

Gekko

Semibold (600)

Card titles, buttons

Gekko

Extrabold (800)

Hero headlines

Button & CTA Hierarchy

Buttons follow a strict hierarchy. Use the correct variant to guide user attention.

Primary CTA

Gradient emerald button with shadow. For the single most important action on a page — "Start Free Trial", "Get Started".

variant="cta"

Secondary CTA

Slate-blue button with subtle shadow. Companion to the primary CTA — "View Demo", "Learn More".

variant="ctaSecondary"

Default

Solid primary-color button. For standard in-page actions.

variant="default"

Outline

Bordered button with transparent background. For tertiary actions and navigation.

variant="outline"

Ghost

No background, hover reveals accent. For navigation items and subtle actions.

variant="ghost"

Secondary

Muted background button. For less prominent actions and inside gradient CTA sections.

variant="secondary"

Spacing & Layout

Consistent spacing creates rhythm and hierarchy across the page.

Spacing Scale

Section Padding
py-16 / py-2464–96px
Container Padding
px-624px
Card Padding
p-6 / p-824–32px
Element Gap
gap-4 / gap-6 / gap-816–32px
Content Max Width
max-w-5xl / max-w-6xl1024–1152px

Border Radius

sm
md
lg
xl
2xl
full

Component Patterns

Recurring UI patterns that maintain consistency across the product.

Cards

Feature Card

Standard card with icon, title, and description. Hover reveals primary border.

Highlighted Card

Used for "most popular" or featured items. Gradient background with emerald border.

Subtle Card

Reduced prominence for secondary content sections.

Badges & Tags

New FeatureImprovementBug FixInfrastructureBeta

Sticky Header

The site header uses a frosted-glass effect with backdrop blur. It remains fixed at the top on scroll.

bg-background/95 backdrop-blur-md supports-[backdrop-filter]:bg-background/80 sticky top-0 z-[100]

Design Tokens (CSS Variables)

All colors are defined as HSL CSS variables for consistent theming and dark mode support.

TokenLight ValueUsage
--background0 0% 100%Page background
--foreground0 0% 3.9%Primary text
--primary142 76% 36%Brand emerald
--secondary0 0% 96.1%Subtle backgrounds
--muted-foreground0 0% 45.1%Secondary text
--card0 0% 100%Card backgrounds
--border0 0% 89.8%Borders & dividers
--cta-primary155 80% 32%Primary CTA
--cta-secondary215 50% 47%Secondary CTA
--destructive0 84.2% 60.2%Error & destructive
--ring142 76% 36%Focus rings
--radius0.5remBase border radius

Voice & Tone

How Gekko communicates — confident, precise, and forward-looking.

We are

  • Confident — We know the problem and have the solution
  • Technical — We speak the language of revenue ops
  • Forward-looking — We define the AI Sales Era
  • Concise — Every word earns its place

We avoid

  • Buzzword-heavy marketing speak
  • Vague promises without metrics
  • Overly casual or playful language
  • Jargon that alienates non-technical stakeholders

Need the brand assets?

Contact our team for logo files, templates, and co-branding guidelines.