Business Plan 2026 – 2031

Building the Next Unicorn in Revenue Tech

Gekko is on a mission to replace the $50B+ fragmented revenue tool stack with a single autonomous execution engine. Here is our plan to build a $1B+ company in record time — and why you should be part of it.

TAM

$54B

Revenue Tech Market

SAM

$12B

Mid-Market B2B SaaS

Target ARR

$100M

Within 24 Months

Path to Unicorn

<24mo

From Launch to $1B+ Valuation

Executive Summary

Gekko is the first autonomous Revenue Execution Engine. We replace the fragmented stack of CRM, Sales Engagement, Intent Data, and Marketing Automation with a single AI-powered platform that turns signals directly into pipeline.

Our approach: Hypothesis-Driven Revenue. Gekko detects buying signals, generates hypotheses, autonomously orchestrates multi-channel campaigns, and learns from every outcome. Humans set the strategy. AI executes.

The market is ready: 78% of B2B revenue teams use 6+ tools that are not integrated. The average enterprise company spends $2,800 per rep/month on revenue tools. Gekko consolidates everything into one platform starting at $49/month.

Key Highlights

  • First-Mover in Autonomous Revenue Execution
  • 85% Gross Margin, SaaS model with NRR >140%
  • PLG + Sales-Assisted: $49/mo to Enterprise Custom
  • Founding team from leading B2B SaaS & AI companies
  • AI-native architecture: 10x faster than legacy rebuilds
  • Path to profitability within first 100 days

Founding Team

Four complementary founders from leading companies in B2B SaaS, AI/ML, and Revenue Operations. Built to move fast and execute relentlessly.

Jens-Philipp Jung

CEO & Co-Founder

Vision & StrategyGTM & Revenue OperationsFundraisingBusiness Development
?

To be announced

CTO & Co-Founder

AI / ML EngineeringDistributed SystemsCloud ArchitectureTechnical Leadership
?

To be announced

CPO & Co-Founder

Product StrategyUX & DesignB2B SaaS Domain ExpertiseData-Driven Product Development
?

To be announced

COO & Co-Founder

Operations & ScalingFinancial Planning & AnalysisPeople & CultureProcess Excellence

The Market Opportunity

TAM

$54B

SAM

$12B

SOM

$3.6B

How we calculated this

TAMGlobal Revenue Technology market (CRM + Sales Engagement + ABM + Intent Data + Revenue Intelligence + Marketing Automation). Source: Gartner, IDC 2025 estimates.
SAMMid-Market B2B SaaS companies (10–500 employees) with modern tech stacks in North America and Europe. ~22% of TAM.
SOMServiceable Obtainable Market in first 5 years via PLG + Enterprise motion. ~30% of SAM based on win-rate assumptions and go-to-market reach.

Why Now?

AI Paradigm Shift

LLMs enable true autonomous decision-making in B2B sales for the first time. The technology is finally ready.

Tool Fatigue

Revenue teams are exhausted by 10+ non-integrated tools. Consolidation is the #1 request from CROs.

Buyer Behavior Shift

75% of the buyer journey happens digitally and anonymously. Legacy tools cannot process these signals in real time.

Efficiency Mandate

CFOs demand: more pipeline with less headcount. Autonomous AI agents are the only scalable answer.

Core Customer Segments

B2B SaaS Startups

10–50 employees

Automated pipeline generation with minimal headcount. Every dollar counts — Gekko replaces 3–4 tools from day one.

Typical ACV: $588 – $3,600/yr

Mid-Market B2B Companies

50–500 employees

Consolidate the fragmented revenue tool stack. Unified data, fewer vendors, higher rep productivity.

Typical ACV: $3,600 – $36,000/yr

Enterprise Sales Organizations

500+ employees

Autonomous execution at scale across regions and segments. Custom AI agents, SSO, compliance, and dedicated support.

Typical ACV: $60,000+/yr

Revenue Operations Teams

Cross-functional

A unified data platform and workflow orchestration layer. Single source of truth for pipeline, forecasting, and attribution.

Typical ACV: Varies by org size

Go-to-Market Strategy

We eat our own dog food. Gekko is our primary GTM engine — proving the product by using it to grow our own pipeline. Combined with a Product-Led Growth motion, this creates a powerful, capital-efficient flywheel.

Dogfooding

  • 01Gekko sells Gekko — our own AI agents generate our pipeline
  • 02Every feature is battle-tested on our own revenue process
  • 03Real case study from day one: “Here’s how we built $X pipeline with Gekko”
  • 04Fastest feedback loop in the industry — we are user zero

Product-Led Growth

  • 01Free trial → Starter ($49/mo) → self-serve upgrade path
  • 02In-product viral loops: shared reports, team invites, public dashboards
  • 03Community & content-driven awareness (templates, playbooks, benchmarks)
  • 04Sales-assisted motion kicks in at Professional & Enterprise tiers

Target GTM Metrics (Steady State)

8%

Website → Trial

Conversion rate

25%

Trial → Paid

Activation rate

30%

Paid → Pro

Upgrade rate (12mo)

6mo

CAC Payback

Blended all tiers

The Gekko Growth Flywheel

Every customer makes the platform better for everyone. More data = smarter AI = more pipeline = more customers. A self-reinforcing cycle.

gekko
AI Agents execute
Pipeline generated
Customers win deals
Data feeds back to AI
Models get smarter
More value per customer

Business Model

Starter

$49/mo

Product-Led Growth

  • 1 AI Agent
  • Email Channel
  • 500 Signals/month
  • CRM Sync

Target: Startups & small teams

POPULAR
Professional

$299/mo

Sales-Assisted

  • 10 AI Agents
  • Multi-Channel (Email, LinkedIn, Ads)
  • Unlimited Signals
  • Hypothesis Engine
  • Team Dashboard

Target: Growing B2B teams

Enterprise

Custom

Starting at $5,000/mo

  • Unlimited AI Agents
  • All Channels + Custom
  • Full Revenue OS Access
  • SSO, RBAC, Audit Logs
  • Dedicated Success Manager

Target: Scale-ups & Enterprises

Unit Economics (Target Steady State)

Hover over each metric for a detailed breakdown of the calculation.

ACV (Blended)

$12,000

ACV (Blended)

Blended average across Starter ($588/yr), Professional ($3,588/yr), and Enterprise ($60,000+/yr) tiers, weighted by revenue contribution. Enterprise customers drive the bulk of ACV.

CAC Payback

6 months

CAC Payback

Total Sales & Marketing spend ÷ New customers acquired in the period. Target: <$6,000 blended CAC with 6-month payback, driven by PLG efficiency reducing acquisition costs.

Gross Margin

85%

Gross Margin

Revenue minus Cost of Goods Sold (hosting infrastructure, AI/LLM API costs, third-party data providers). Target 85%+ through efficient model architecture and volume discounts.

Net Revenue Retention

140%

Net Revenue Retention

(Beginning ARR + Expansion − Contraction − Churn) ÷ Beginning ARR. Driven by seat expansion, tier upgrades (Starter → Pro → Enterprise), and usage-based overages.

LTV:CAC Ratio

10:1

LTV:CAC Ratio

Customer Lifetime Value ÷ Customer Acquisition Cost. LTV = ACV × Gross Margin × (1 / Annual Churn Rate). At 85% GM, 15% annual churn, $12K ACV: LTV ≈ $68K. CAC ≈ $6K.

Monthly Churn

<1.5%

Monthly Churn

Monthly logo churn rate (customers lost ÷ total customers). Target <1.5% through deep product integration, high switching costs, and continuous value delivery via AI improvements.

Financial Plan & Projections

ARR Growth (in $ Millions)

$8M
2026
$50M
2027
$120M
2028
$300M
2029
$600M
2030
$1.2B
2031

ARR Snowball

Classic ARR build-up showing new business, expansion, and churn dynamics

Metric202620272028202920302031
Beginning ARR$0$8M$50M$120M$300M$600M
New Business ARR$7M$32M$48M$130M$210M$400M
Expansion ARR$1.5M$13M$28M$62M$110M$230M
Churned ARR-$0.5M-$3M-$6M-$12M-$20M-$30M
Net New ARR$8M$42M$70M$180M$300M$600M
Ending ARR$8M$50M$120M$300M$600M$1.2B

SaaS P&L Overview

Projected revenue, costs, and EBITDA for a typical SaaS business model

Line Item202620272028202920302031
Revenue$4M$29M$85M$210M$450M$900M
COGS-$0.6M-$4.4M-$12.8M-$31.5M-$67.5M-$135M
Gross Profit$3.4M$24.6M$72.2M$178.5M$382.5M$765M
Gross Margin85%85%85%85%85%85%
Sales & Marketing-$2M-$14.5M-$29.8M-$63M-$112.5M-$162M
Research & Development-$1.8M-$10.2M-$21.3M-$42M-$67.5M-$108M
General & Admin-$0.6M-$4.4M-$8.5M-$21M-$36M-$54M
Total OpEx-$4.4M-$29.1M-$59.6M-$126M-$216M-$324M
EBITDA-$1M-$4.5M$12.6M$52.5M$166.5M$441M
EBITDA Margin-25%-16%15%25%37%49%

Capital Allocation

Click on each funding round to see the detailed capital allocation breakdown.

Funding Roadmap

Pre-Seed$0.5MQ1 2026
Completed

MVP, founding team (4 co-founders + 2 engineers), first 50 design partners

Seed$5MQ3 2026
Current Round

Product-market fit, 800 customers, GTM team buildout, $8M ARR target

Series A$25MQ2 2027
Planned

Scale to $50M ARR, international expansion (US + EU), 80+ employees

Series B$80MQ1 2028
Planned

Cross $100M ARR, Revenue OS platform, enterprise tier, 200+ employees

Series C$200M2029
Planned

Market dominance, $300M+ ARR, global expansion including APAC

IPO Readiness$500M+2030–2031
Planned

Unicorn valuation confirmed, IPO preparation, $600M+ ARR

What It Takes to Build a Unicorn

Three pillars carry Gekko on the path to a billion-dollar valuation.

World-Class Product

  • AI-native architecture from day one
  • 10x better than legacy rebuilds
  • Self-improving through learning loops
  • Developer-first: APIs, Webhooks, YAML Playbooks
  • 14 modules live by 2027

Exceptional Team

  • Engineers with FAANG & scale-up DNA
  • Deep domain expertise in Revenue Operations
  • Culture: Ship fast, learn faster
  • Remote-first, Europe + US
  • 15 → 80 → 200+ employees by 2028

Relentless Execution

  • PLG + Enterprise dual motion
  • Community-driven growth
  • Net Revenue Retention > 140%
  • Category creation: "Autonomous Revenue"
  • Profitability within first 100 days

Milestones to Unicorn

2026$8M ARR

Product-market fit, 800 customers, Seed round closed, profitability achieved within 100 days

2027$50M ARR

Multi-channel live, Series A, 80+ employees, international expansion (US + EU)

2028$120M ARR

$100M ARR milestone crossed within 24 months. Series B, Revenue OS Platform, 7,500 customers, Unicorn status

2029$300M ARR

Market leader in Autonomous Revenue, Series C, 15,000 customers, global expansion

2030$600M ARR

Category leader, IPO preparation, 28,000 customers, 1000+ employees

2031$1.2B+ ARR

IPO or strategic exit, 50,000+ customers, dominant platform in Autonomous Revenue Execution

Competitive Advantage & Moat

Gekko vs. Incumbents

Gekko

AI-native architecture

Legacy

Salesforce: 25 years of legacy code

Gekko

Autonomous execution

Legacy

6sense: Signals only, no action

Gekko

One dashboard for everything

Legacy

Gong: Conversation intelligence only

Gekko

$49/mo entry point

Legacy

Outreach: $100+/user/month

Our Moat

Data Network Effects

Every customer improves our AI models. More data = better hypotheses = higher win rates for everyone.

Switching Costs

Customers configure playbooks, agents, and workflows. Migrating away from Gekko becomes increasingly expensive.

Speed of Innovation

AI-native architecture: features in days, not quarters. Incumbents need years for rebuilds.

Category Ownership

We are defining 'Autonomous Revenue Execution' as a new category. First mover advantage.

For Developers & Makers

Build the Future of Revenue Tech With Us

Gekko is a playground for ambitious engineers: AI Agents, real-time pipelines, ML models, developer-first APIs. We’re looking for people who hate the status quo and want to build category-defining products.

  • Real equity: significant shares for early employees
  • Remote-first with team offsites
  • Top-of-market compensation
  • Direct product impact from day one

15+

Open Positions

Senior Backend Engineer (Rust/Go)

ML/AI Engineer

Full-Stack Engineer (React/Next.js)

DevOps / Platform Engineer

Head of Growth

+ 10 more roles

For Investors

Invest in the Next Category

Autonomous Revenue Execution is a $50B+ opportunity. Gekko is the first mover with the right architecture, the right team, and the right timing. We are looking for strategic partners who bring not just capital, but also network and expertise.

Pre-Seed$0.5M — Completed
Current RoundSeed — $5M
Valuation (Target)$25M Pre-Money
Use of FundsPMF, 800 Customers, GTM